Privacy Policy
We have drafted this privacy policy (version 28.09.2020-211133848)
in order to explain to you in accordance with the requirements of the
Data Protection Regulation (EU) 2016/679 what information we collect,
how we use data and what decision-making options you have as a visitor
to this website.
Unfortunately, it is in the nature of the matter that these explanations
very technical sound, we have tried in the drafting however to describe
the most important things as simply and clearly as possible.
Automatic Data Storage
When you visit websites today, certain information is automatically
created and stored, so also on this website.
When you visit our website as you are doing now, our web server
(computer on which this website is stored) automatically stores data
such as
- the address (URL) of the accessed web page
- browser and browser version
- the operating system used
-
the address (URL) of the previously visited page (referrer URL)
-
the hostname and IP address from which access is made
- date and time
in files (web server log files).
In general, web server log files are stored for two weeks and then
automatically deleted. We do not pass on this data, but cannot exclude
that this data is viewed in the event of unlawful behavior.
Cookies
Our website uses HTTP cookies to store user-specific data.
In the following, we explain what cookies are and why they are used,
so that you can better understand the following privacy policy.
What exactly are cookies?
Whenever you surf the Internet, you use a browser. Known browsers are
for example Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge.
Most websites store small text files in your browser. These files are
called cookies.
One thing is not to be denied: Cookies are really useful helpers.
Almost all websites use cookies. More precisely, these are HTTP cookies,
since there are also other cookies for other areas of application.
HTTP cookies are small files that are stored on your computer by our
website. These cookie files are automatically placed in the cookie folder,
so to speak the "brain" of your browser. A cookie consists of a name
and a value. When defining a cookie, one or more attributes must additionally
be specified.
Cookies store certain user data from you, such as language or personal
page settings. When you visit our page again, your browser transmits
the "user-related" information back to our page. Thanks to the cookies,
our website knows who you are and offers you the setting you are used to.
In some browsers, each cookie has its own file, in others like Firefox
all cookies are stored in a single file.
There are both first-party cookies and third-party cookies. First-party
cookies are created directly by our site, third-party cookies are created
by partner websites (e.g. Google Analytics). Each cookie is individually
assessable, since each cookie stores different data. Also the expiration
time of a cookie varies from a few minutes to a few years. Cookies are
not software programs and do not contain viruses, Trojans or other
"malware". Cookies cannot access information from your PC.
So for example cookie data can look like this:
Name: _ga
Value: GA1.2.1326744211.152211133848-6
Purpose: Differentiation of website visitors
Expiration date: after 2 years
This minimum size should be supportable by a browser:
Minimum 4096 bytes per cookie
Minimum 50 cookies per domain
Minimum 3000 cookies in total
what types of cookies are there?
The question of which cookies we use in particular depends on the
services used and is clarified in the following sections of the
privacy policy. At this point, we would like to briefly go into the
various types of HTTP cookies.
4 types of cookies can be distinguished:
Essential cookies
These cookies are necessary to ensure basic functions of the website.
For example, these cookies are needed when a user puts a product in
the shopping cart, then continues surfing on other pages and only
goes to checkout later. Through these cookies, the shopping cart is
not deleted, even if the user closes their browser window.
Functional cookies
These cookies collect information about user behavior and whether
the user encounters any error messages. Furthermore, these cookies
also measure the loading time and behavior of the website at different
browsers.
Targeting cookies
These cookies improve user-friendliness. For example, entered locations,
font sizes or form data are stored.
Advertising cookies
These cookies are also called targeting cookies. They serve to deliver
individualized advertising to the user. This can be very practical,
but also very annoying.
Usually, when visiting a website for the first time, you are asked
which of these cookie types you want to allow. And of course, this
decision is also stored in a cookie.
how can I delete cookies?
Whether and how you want to use cookies is entirely up to you.
Regardless of which service or website the cookies come from, you
always have the option to delete cookies, disable them or allow only
partially. For example, you can block third-party cookies, but allow
all others. If you want to find out which cookies have been stored in
your browser, if you want to change cookie settings or delete them,
you can find this in your browser settings:
Chrome: Delete cookies in Chrome, enable and manage
Safari: Manage cookies and website data with Safari
Firefox: Delete cookies to remove data that websites have placed on
your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Delete and manage cookies
If you generally do not want any cookies, you can set your browser
so that it always informs you when a cookie is to be set. Then you
can decide for each individual cookie whether to allow it or not.
The procedure is different for each browser. It is best to search
the instructions in Google with the search term “delete cookies Chrome”
or “disable cookies Chrome” in the case of a Chrome browser.
how does it look with my data protection?
Since 2009, there have been the so-called “cookie guidelines”.
In it, it is stipulated that the storage of cookies requires your
consent. Within the EU countries, however, there are still very
different reactions to these guidelines. In Austria, however, the
implementation of this guideline took place in § 96 para. 3 of the
Telecommunications Act (TKG).
If you want to know more about cookies and do not shy away from
technical documentation, we recommend https://tools.ietf.org/html/rfc6265,
the Request for Comments of the Internet Engineering Task Force (IETF)
called “HTTP State Management Mechanism”.
storage of personal data
Personal data that you transmit to us electronically on this website,
such as name, e-mail address, address or other personal details in
the context of submitting a form or comments in the blog, are used
by us together with the time and IP address only for the respectively
stated purpose, stored securely and not passed on to third parties.
We use your personal data therefore only for communication with those
visitors who expressly wish for contact and for the processing of
the services and products offered on this website. We do not pass on
your personal data without consent, but cannot exclude that this data
is viewed in the event of unlawful behavior.
If you send us personal data by e-mail – thus outside this website –
we cannot guarantee secure transmission and protection of your data.
We recommend that you never transmit confidential data unencrypted
by e-mail.
rights under data protection law
According to the provisions of the GDPR and the Austrian Data Protection
Act (DSG), you generally have the following rights:
Right to rectification (Article 16 GDPR)
Right to erasure (“right to be forgotten”) (Article 17 GDPR)
Right to restriction of processing (Article 18 GDPR)
Right to notification – obligation to inform in connection with the
rectification or erasure of personal data or the restriction of processing
(Article 19 GDPR)
Right to data portability (Article 20 GDPR)
Right to object (Article 21 GDPR)
Right not to be subject to a decision based solely on automated processing
— including profiling — (Article 22 GDPR)
If you believe that the processing of your data violates data protection
law or your data protection claims are violated in any other way,
you can complain to the supervisory authority, which in Austria is
the Data Protection Authority, whose website you can find at https://www.dsb.gv.at/.
analysis of visitor behavior
In the following privacy policy, we inform you whether and how we
analyze data from your visit to this website. The analysis of the
collected data usually takes place anonymously and we cannot draw
conclusions about your person from your behavior on this website.
More about options to object to this analysis of visit data can be
found in the following privacy policy.
TLS encryption with HTTPS
We use https to transmit data securely on the Internet (data protection
through technology design Article 25 para. 1 GDPR). By using TLS
(Transport Layer Security), an encryption protocol for secure data
transmission on the Internet, we can ensure the protection of confidential
data. You recognize the use of this safeguarding of data transmission
by the small lock symbol left at the top in the browser and the use
of the scheme https (instead of http) as part of our Internet address.
Google Maps privacy policy
We use Google Maps from the company Google Inc. on our website.
For the European area, the company Google Ireland Limited (Gordon
House, Barrow Street Dublin 4, Ireland) is responsible for all Google
services. With Google Maps, we can show you locations better and thus
adapt our service to your needs. Through the use of Google Maps,
data is transmitted to Google and stored on the Google servers.
Here we want to go into more detail about what Google Maps is, why
we use this Google service, which data is stored and how you can
prevent this.
What is Google Maps?
Google Maps is an Internet map service from the company Google.
With Google Maps, you can search for exact locations of cities,
attractions, accommodations or companies online. If companies are
represented on Google My Business, additional information about the
company is displayed in addition to the location. To show the route,
map sections of a location can be embedded in a website using HTML
code. Google Maps shows the earth's surface as a road map or as
an air or satellite image. Thanks to the Street View images and the
high-quality satellite images, very accurate representations are
possible.
Why do we use Google Maps on our website?
All our efforts on this page aim to provide you with a useful and
meaningful time on our website. Through the integration of Google
Maps, we can provide you with the most important information about
various locations. You see at a glance where our company headquarters
is. The driving directions show you the best or fastest route to us
at any time. You can retrieve directions for routes by car, public
transport, on foot or by bicycle. For us, providing Google Maps is
part of our customer service.
Which data is stored by Google Maps?
For Google Maps to provide its service in full, the company must
receive data from you. This includes, among other things, the search
terms entered, your IP address and also the latitude and longitude
coordinates. If you use the route planner function, the entered
starting address is also stored. This data storage happens on the
websites of Google Maps. We can only inform you about this, but have
no influence. Since we have integrated Google Maps into our website,
Google sets at least one cookie (name: NID) in your browser. This
cookie stores data about your user behavior. Google uses this data
primarily to optimize its own services and to provide you with
individualized, personalized advertising.
The following cookie is set due to the integration of Google Maps
in your browser:
Name: NID
Value: 188=h26c1Ktha7fCQTx8rXgLyATyITJ211133848-5
Purpose: NID is used by Google to adapt advertising displays to your
Google search. With the help of the cookie “remembers” Google your
most frequently entered search queries or your previous interaction
with ads. This way you always get tailored advertising. The cookie
contains a unique ID that Google uses to collect your personal preferences
for advertising purposes.
Expiration date: after 6 months
Note: We cannot guarantee completeness in the information on stored
data. Especially with regard to the use of cookies, changes are never
to be excluded. To identify the cookie NID, a separate test page
was created where only Google Maps was embedded.
How long and where is the data stored?
The Google servers are distributed worldwide. Most servers are located
in America and consequently your data is also stored mostly in the
USA. Here you can see exactly where the Google data centers are located:
https://www.google.com/about/datacenters/inside/locations/?hl=de
The data is distributed by Google on various physical data carriers.
This has the advantage that the data is more quickly retrievable
and better protected against possible manipulations. Each Google
data center also has special emergency programs. For example, if
there are problems with the Google hardware or natural disasters
paralyze the servers, the data remains fairly secure despite the
risk of service interruption at Google.
Some data is stored by Google for a specified period. For other data,
Google merely offers the possibility to delete them manually. Furthermore,
Google anonymizes information (such as advertising data) in server
logs by deleting part of the IP address and cookie information after
9 or 18 months.
How can I delete my data or prevent data storage?
With the 2019 introduced automatic deletion function of location
and activity data, information on location determination and web/app
activity – depending on your decision – is stored for 3 or 18 months
and then deleted. In addition, this data can be deleted manually
from the Google account at any time. If you want to prevent your
location tracking completely, you must deactivate the “Web and App
Activity” rubric in the Google account. Click “Data and Personalization”
and then the “Activity Settings” option. Here you can turn activities
on or off.
In your browser, you can also disable individual cookies, delete
or manage them. Depending on which browser you use, this works in
a slightly different way. The following instructions show how to
manage cookies in your browser:
Chrome: Delete cookies in Chrome, enable and manage
Safari: Manage cookies and website data with Safari
Firefox: Delete cookies to remove data that websites have placed on
your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Delete and manage cookies
If you generally do not want any cookies, you can set your browser
so that it always informs you when a cookie is to be set. Then you
can decide for each individual cookie whether to allow it or not.
Google is an active participant in the EU-US Privacy Shield Framework,
through which the correct and secure transfer of personal data is
regulated. More information on this can be found at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI.
If you want to learn more about data processing by Google, we recommend
the company's own privacy policy at https://policies.google.com/privacy?hl=de.
Google Fonts privacy policy
On our website, we use Google Fonts from the company Google Inc.
For the European area, the company Google Ireland Limited (Gordon
House, Barrow Street Dublin 4, Ireland) is responsible for all Google
services.
For the use of Google fonts, you do not need to log in or enter a
password. Furthermore, no cookies are stored in your browser. The
files (CSS, fonts/Fonts) are requested via the Google domains fonts.googleapis.com
and fonts.gstatic.com. According to Google, the requests for CSS
and fonts are completely separate from all other Google services.
If you have a Google account, you do not need to worry that your
Google account data will be transmitted to Google during the use
of Google Fonts. Google records the use of CSS (Cascading Style
Sheets) and the fonts used and stores this data securely. How the
data storage looks exactly, we will look at in more detail below.
What are Google Fonts?
With Google Fonts, we can use fonts on our own website without having
to upload them to our own server. Google Fonts is an important building
block to keep the quality of our website high. All Google fonts are
automatically optimized for the web and this saves data volume and
is a great advantage especially for use with mobile end devices.
When you visit our site, the low file size ensures a fast loading
time. In addition, Google Fonts are secure web fonts. Different
image synthesis systems (rendering) in different browsers, operating
systems and mobile end devices can cause errors. Such errors can
partially distort texts or entire websites optically. Thanks to the
fast Content Delivery Network (CDN), there are no cross-platform
problems with Google Fonts. Google Fonts supports all major browsers
(Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works
reliably on most modern mobile operating systems, including Android
2.2+ and iOS 4.2+ (iPhone, iPad, iPod). We use Google Fonts therefore
to present our entire online service as beautifully and uniformly
as possible.
Which data is stored by Google?
When you visit our website, the fonts are reloaded via a Google
server. Through this external call, data is transmitted to the Google
servers. So Google also recognizes that your IP address has visited
our website. The Google Fonts API was developed to reduce the use,
storage and collection of end user data to what is necessary for
proper font delivery. API stands for “Application Programming Interface”
and serves, among other things, as a data transmitter in the software
sector.
Google Fonts securely stores CSS and font requests at Google and
is therefore protected. Through the collected usage figures, Google
can determine how well the individual fonts are liked. The results
are published by Google on internal analysis pages, such as Google
Analytics. Furthermore, Google also uses data from its own web
crawler to determine which websites use Google fonts. This data
is published in the BigQuery database of Google Fonts. Entrepreneurs
and developers use Google's web service BigQuery to investigate
and move large amounts of data.
To be noted, however, is that with every Google Font request, information
such as language settings, IP address, browser version, browser
screen resolution and browser name are automatically transmitted
to the Google servers. Whether this data is also stored is not
clearly determinable or communicated by Google.
How long and where is the data stored?
CSS asset requests are stored by Google for one day on their servers,
which are mainly located outside the EU. This allows us to use
the font via a Google stylesheet. A stylesheet is a style sheet
with which you can easily and quickly change, for example, the design
or font of a website.
The font files are stored by Google for one year. Google pursues
the goal with this to generally improve the loading time of websites.
If millions of websites refer to the same fonts, they are cached
after the first visit and appear immediately on all subsequently
visited websites. Sometimes Google updates font files to reduce
the file size, increase language coverage and improve the design.
How can I delete my data or prevent data storage?
The data that Google stores for one day or one year cannot be deleted
simply. The data is automatically transmitted when the page is accessed.
To prevent this data from being transmitted prematurely, you must
not visit our page.
Unlike other web fonts, Google grants us unrestricted access to
all fonts. We can therefore access an unlimited sea of fonts and
get the optimum out of our website. More about Google Fonts and
further questions can be found at https://developers.google.com/fonts/faq?tid=211133848.
There Google goes into data protection relevant matters, but really
detailed information about data storage is not included. It is
relatively difficult to get really precise information from Google
about stored data.
What data is basically collected by Google and for what purpose this
data is used, you can read at https://www.google.com/intl/de/policies/privacy/.
Google Fonts local privacy policy
On our website, we use Google Fonts from the company Google Inc.
For the European area, the company Google Ireland Limited (Gordon
House, Barrow Street Dublin 4, Ireland) is responsible. We have
embedded the Google fonts locally, i.e. on our web server – not
on the servers of Google –. As a result, there is no connection
to Google servers and thus no data transmission or storage.
What are Google Fonts?
Previously called Google Web Fonts. This is an interactive directory
with over 800 fonts that Google provides free of charge. With Google
Fonts, fonts could be used without uploading them to our own server.
But to avoid any information transmission to Google servers in this
regard, we have downloaded the fonts to our server. In this way,
we act in a data protection compliant manner and do not transmit
any data to Google Fonts further.
Unlike other web fonts, Google grants us unrestricted access to
all fonts. We can therefore access an unlimited sea of fonts and
get the optimum out of our website. More about Google Fonts and
further questions can be found at https://developers.google.com/fonts/faq?tid=211133848.
Google Analytics privacy policy
On our website, we use the analysis tracking tool Google Analytics
(GA) from the American company Google Inc. For the European area,
the company Google Ireland Limited (Gordon House, Barrow Street
Dublin 4, Ireland) is responsible for all Google services. Google
Analytics collects data about your actions on our website. For example,
if you click a link, this action is stored in a cookie and transmitted
to Google Analytics. Based on the reports we receive from Google
Analytics, we can better adapt our website and our service to your
wishes. In the following, we go into more detail about the tracking
tool and especially inform you about which data is stored and how
you can prevent this.
What is Google Analytics?
Google Analytics is a tracking tool that serves the traffic analysis
of our website. For Google Analytics to work, a tracking code is
embedded in the code of our website. When you visit our website,
this code records various actions that you perform on our website.
As soon as you leave our website, this data is sent to the Google
Analytics servers and stored there.
Google processes the data and we get reports about your user behavior.
This can include, among other things, the following reports:
Audience reports: Through audience reports, we get to know our users
better and know more precisely who is interested in our service.
Advertising reports: Through advertising reports, we can analyze
and improve our online advertising more easily.
Acquisition reports: Acquisition reports give us helpful information
about how to attract more people to our service.
Behavior reports: Here we learn how you interact with our website.
We can track which path you take on our site. For example, which
links you click.
Conversion reports: Conversion is called a process in which you
perform a desired action due to a marketing message. For example,
when you become a pure website visitor to a buyer or newsletter
subscriber from. With the help of these reports, we learn more about
how our marketing measures appeal to you. So we want to increase
our conversion rate.
Real-time reports: Here we learn always immediately what is currently
happening on our website. For example, how many users are reading
this text right now.
Why do we use Google Analytics on our website?
Our goal with this website is clear: We want to offer you the best
possible service. The statistics and data from Google Analytics
help us achieve this goal.
The statistically evaluated data shows us a clear picture of the
strengths and weaknesses of our website. On the one hand, we can
optimize our site so that interested people find it easier on Google.
On the other hand, the data help us understand you as a visitor
better. We know very exactly what we need to improve on our website
to offer you the best possible service. The data also serve us to
design our advertising and marketing measures more individually
and cost-effectively. After all, it only makes sense to show our
products and services to people who are interested in them.
Which data is stored by Google Analytics?
Google Analytics creates a random, unique ID using a tracking code
that is linked to your browser cookie. This identifies you as a
new user. When you visit our page next time, you will be recognized
as a “returning” user. All collected data is stored together with
this user ID. This is the only way to evaluate pseudonymous user
profiles.
Through markings such as cookies and app instance IDs, your interactions
on our website are measured. Interactions are all types of actions
that you perform on our website. If you also use other Google systems
(such as a Google account), data generated via Google Analytics
can be linked with third-party cookies. Google does not pass on
Google Analytics data, except if we as website operators approve
it. Exceptions can occur if it is legally required. To exceptions
can come if it is legally required.
The following cookies are used by Google Analytics:
Name: _ga
Value: 2.1326744211.152211133848-5
Purpose: By default, analytics.js uses the cookie _ga to store the
user ID. Basically, it serves to distinguish website visitors.
Expiration date: after 2 years
Name: _gid
Value: 2.1687193234.152211133848-1
Purpose: The cookie also serves to distinguish website visitors
Expiration date: after 24 hours
Name: _gat_gtag_UA_
Value: 1
Purpose: Used to throttle the request rate. If Google Analytics
is provided via Google Tag Manager, this cookie gets the name _dc_gtm_.
Expiration date: after 1 minute
Name: AMP_TOKEN
Value: not specified
Purpose: The cookie has a token with which a user ID can be retrieved
from the AMP Client ID service. Other possible values indicate a
logout, a request or an error.
Expiration date: after 30 seconds to one year
Name: __utma
Value: 1564498958.1564498958.1564498958.1
Purpose: With this cookie, your behavior on the website can be tracked
and performance measured. The cookie is updated every time data
is sent to Google Analytics.
Expiration date: after 2 years
Name: __utmt
Value: 1
Purpose: The cookie is used like _gat_gtag_UA_ for throttling the
request rate.
Expiration date: after 10 minutes
Name: __utmb
Value: 3.10.1564498958
Purpose: This cookie is used to determine new sessions. It is updated
every time new data or information is sent to Google Analytics.
Expiration date: after 30 minutes
Name: __utmc
Value: 167421564
Purpose: This cookie is used to determine new sessions for returning
visitors. This is a session cookie and is stored only as long as
you do not close the browser.
Expiration date: After closing the browser
Name: __utmz
Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/
Purpose: The cookie is used to identify the source of the visitor
traffic on our website. That is, the cookie stores from where you
came to our website. This can be another page or an advertising
campaign.
Expiration date: after 6 months
Name: __utmv
Value: not specified
Purpose: The cookie is used to store custom user data. It is always
updated when information is sent to Google Analytics.
Expiration date: after 2 years
Note: This list cannot claim to be complete, as Google changes the
choice of its cookies from time to time.
Here we give you an overview of the most important data that is
collected with Google Analytics:
Heatmaps: Google creates so-called heatmaps. Over heatmaps you see
exactly which areas you click. So we get information about where
you are "on the move" on our site.
Session duration: As session duration Google designates the time
that you spend on our site without leaving the site. If you have
been inactive for 20 minutes, the session ends automatically.
Bounce rate (English bounce rate): A bounce is when you view only
one page on our website and then leave our website.
Account creation: If you create an account on our website or make
a purchase, Google Analytics records this data.
IP address: The IP address is displayed only in shortened form,
so that no clear assignment is possible.
Location: From the IP address, the country and your approximate
location can be determined. This process is also called IP location
determination.
Technical information: By technical information are meant among
others your browser type, your internet provider or your screen
resolution.
Origin source: Google Analytics or us is naturally also interested
in which website or which advertisement you came to our site from.
Other data are contact data, any ratings, playing of media (e.g.
if you play a video via our site), sharing of content via social
media or adding to your favorites. The list does not claim completeness
and serves only for a general orientation of the data storage by
Google Analytics.
How long and where is the data stored?
Google has its servers distributed around the world. Most servers
are located in America and your data is therefore also stored mostly
in American servers. Here you can see exactly where the Google data
centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de
Your data is distributed on various physical data carriers. This
has the advantage that the data is faster retrievable and better
protected against possible manipulations. In each Google data center
there are also special emergency programs for your data. If, for
example, the Google hardware fails or natural disasters paralyze
the servers, the risk of a service interruption at Google remains
low despite the data being fairly secure.
By default, Google Analytics has a retention period of your user
data of 26 months. Then your user data is deleted. However, we have
the possibility to set the retention period of user data ourselves.
For this we have five variants available:
Deletion after 14 months
Deletion after 26 months
Deletion after 38 months
Deletion after 50 months
No automatic deletion
If the set period has expired, the data is deleted once a month.
This retention period applies to your data that is linked with
cookies, user identification and advertising IDs (e.g. DoubleClick
domain cookies). Report results are based on aggregated data and
are stored independently of user data. Aggregated data is a merger
of individual data into a larger unit.
How can I delete my data or prevent data storage?
According to the data protection law of the European Union, you
have the right to information about your data, to update them, to
delete them or to restrict them. With the browser add-on for deactivating
Google Analytics JavaScript (ga.js, analytics.js, dc.js) you prevent
Google Analytics from using your data. The browser add-on can be
downloaded and installed at https://tools.google.com/dlpage/gaoptout?hl=de.
Please note that with this add-on only the data collection by Google
Analytics is deactivated.
If you generally want to disable cookies (independent of Google
Analytics), delete or manage them, there is an own instruction for
each browser:
Chrome: Delete cookies in Chrome, enable and manage
Safari: Manage cookies and website data with Safari
Firefox: Delete cookies to remove data that websites have placed on
your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Delete and manage cookies
Google Analytics is an active participant in the EU-US Privacy Shield
Framework, through which the correct and secure transfer of personal
data is regulated. More information on this can be found at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=211133848.
We hope we have brought you the most important information about
the data processing by Google Analytics closer. If you want to learn
more about the tracking service, we recommend these two links: http://www.google.com/analytics/terms/de.html
and https://support.google.com/analytics/answer/6004245?hl=de.
Embedded social media elements privacy policy
We embed elements from social media services on our website to display
images, videos and texts.
By visiting pages that display these elements, data from your browser
is transmitted to the respective social media service and stored
there. We have no access to this data.
The following links lead you to the pages of the respective social
media services where it is explained how these deal with your data:
Instagram privacy policy: https://help.instagram.com/519522125107875
For YouTube the Google privacy policy applies: https://policies.google.com/privacy?hl=de
Facebook data policy: https://www.facebook.com/about/privacy
Twitter privacy policy: https://twitter.com/de/privacy
Facebook privacy policy
We use selected tools from Facebook on our website. Facebook is a
social media network of the company Facebook Ireland Ltd., 4 Grand
Canal Square, Grand Canal Harbour, Dublin 2 Ireland. With the help
of these tools, we can offer you and people interested in our products
and services the best possible offer. In the following, we give
an overview of the various Facebook tools, which data is sent to
Facebook and how you can delete this data.
What are Facebook tools?
Besides many other products, Facebook also offers the so-called
“Facebook Business Tools”. That is the official name of Facebook.
Since the term is hardly known, we have decided to call them merely
Facebook tools. Among them are among others:
Facebook Pixel
social plug-ins (like the “Like” or “Share” button)
Facebook Login
Account Kit
APIs (programming interface)
SDKs (collection of programming tools)
Platform integrations
Plugins
Codes
Specifications
Documentation
Technologies and services
Through these tools, Facebook extends services and has the possibility
to receive information about user activities outside of Facebook.
Why do we use Facebook tools on our website?
We want to show our services and products only to people who are
really interested in them. With the help of advertising displays
(Facebook Ads) we can reach exactly these people. For the user to
be shown suitable advertising, Facebook however needs information
about the wishes and needs of the people. So information about user
behavior (and contact data) on our website is made available to
the company. As a result, Facebook collects better user data and
can show interested people the appropriate advertising about our
products or services. The tools enable thus tailored advertising
campaigns on Facebook.
Data about your behavior on our website is called “Event Data” by
Facebook. These are also used for measurement and analysis services.
Facebook can create “campaign reports” about the effect of our
advertising campaigns on our behalf. Furthermore, we get a better
insight through analyses how you use our services, website or products.
Through some of these tools, we optimize your user experience on
our website. For example, you can share content on our site directly
on Facebook with the social plug-ins.
Which data is stored by Facebook tools?
Through the use of individual Facebook tools, personal data (customer
data) can be sent to Facebook. Depending on the tools used, customer
data such as name, address, telephone number and IP address can
be transmitted.
Facebook uses this information to match it with the data that it
has itself about you (if you are a Facebook member). Before customer
data is transmitted to Facebook, a so-called “hashing” takes place.
This means that a arbitrarily large data set is transformed into
a character string. This also serves the encryption of data.
In addition to the contact data, “Event Data” is transmitted. “Event
Data” are those information that we receive about you on our website.
For example, which subpages you visit or which products you buy
from us. Facebook links the received information not with third
parties (such as advertisers), except the company has an explicit
approval or is legally obliged to do so. “Event Data” can also be
linked with contact data. This allows Facebook to provide better
personalized advertising. After the already mentioned matching process,
Facebook deletes the contact data again.
To optimize advertising displays, Facebook uses the Event Data only,
if these have been combined with other data (that have been collected
in other ways by Facebook). These Event Data Facebook uses also
for security, protection, development and research purposes. Many
of these data are transmitted to Facebook via cookies. Cookies are
small text files that serve to store data or information in browsers.
Depending on the tools used and whether you are a Facebook member,
different numbers of cookies are placed in your browser. In the
descriptions of the individual Facebook tools, we go into more detail
about individual Facebook cookies. General information about the
use of Facebook cookies can be found at https://www.facebook.com/policies/cookies.
How long and where is the data stored?
Basically, Facebook stores data until it is no longer needed for
its own services and Facebook products. Facebook has servers distributed
around the world, where its data is stored. Most servers are located
in America and consequently your data is also stored mostly in the
USA. Customer data is however, after matching with own user data,
deleted within 48 hours.
How can I delete my data or prevent data storage?
In accordance with the General Data Protection Regulation, you have
the right to information, correction, transferability and deletion
of your data.
A complete deletion of the data occurs only if you delete your
Facebook account completely. And so the deletion of your Facebook
account works:
1) Click on Settings at Facebook on the right.
2) Then click on “Your Facebook Information” in the left column.
3) Now click “Deactivation and Deletion”.
4) Choose now “Delete Account” and click then on “Continue and Delete
Account”
5) Enter now your password, click on “Continue” and then on “Delete
Account”
The storage of the data, that Facebook receives about our site takes
place among other things via cookies (e.g. with social plugins). In
your browser, you can disable individual or all cookies, delete
or manage them. Depending on which browser you use, this works in
a different way. The following instructions show how to manage cookies
in your browser:
Chrome: Delete cookies in Chrome, enable and manage
Safari: Manage cookies and website data with Safari
Firefox: Delete cookies to remove data that websites have placed on
your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Delete and manage cookies
Facebook is an active participant in the EU-US Privacy Shield Framework,
through which the correct and secure transfer of personal data is
regulated. More information on this can be found at https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC.
We hope we have brought you the most important information about
the use and data processing through the Facebook tools closer.
If you want to learn more about how Facebook uses your data, we
recommend the data policy of the company at https://www.facebook.com/policy.php.
